A lot of Fish Launches Consextual Marketing campaign

Relationship app Loads of Fish is launching a new marketing campaign to highlight the discussion all over boundaries and consent prior to sexting. This new initiative all over liable ‘consexting’ includes a new ‘No Dick Pic’ badge for consumer profiles.

Research performed by the relationship app found that 91% of singles are discovering nutritious and exciting methods to convey them selves sexually. Nevertheless, 74% of singles imagine that sexting much too soon can give the completely wrong perception.

“Dating should be entertaining, and the critical is respecting boundaries and plainly communicating what operates for you”, stated Christina Kozloff, Main Advertising and marketing Officer at A good deal of Fish.

In reaction, A lot of Fish surveyed consumers and observed that 62% of singles, together with 75% of females, would uncover value in a new attribute that indicates that the person they are chatting with is not interested in sending unsolicited nude photos.

The app then produced the NDP / ‘No Dick Pic’ badge to be shown on person profiles. With just about every badge extra to a user’s profile, Lots of Fish will make a donation to the nonprofit group A Phone to Me, which promotes healthy masculine conduct.

Whilst unsolicited nude photographs are universally offensive, scientific studies present that 91% of singles have a beneficial past knowledge with sexting, the app shared. 

“Sexting is a communication device that can definitely enhance a relationship among partners. By sexting, persons can take a look at intimacy and self-expression in a manner that can come to feel less difficult than in-human being,” reported Todd Baratz, a intercourse therapist and A great deal of Fish partner.

“The greater part of singles (55%) think sexting is fun, and I really encourage daters to have honest and open discussions about what pursuits them – it should not be taboo”, Baratz extra.

This marketing campaign adds to Plenty of Fish’s award-successful campaign ‘Gallery of Dick Pics’ in which it shown ideal dick photos by sharing pics of gentlemen named Richard, Richie, or Dick.

The Gallery of Dick Pics is now remaining introduced at the Broadway-Lafayette Street subway station in Manhattan, and also obtainable for digital viewers.

You can discover out far more by going to A lot of Fish’s web site below.