[ad_1]
BLK, the Match Team relationship app for Black singles, has introduced a new campaign which raises awareness about the ‘Black tax’.
BLK clarifies that the Black tax is a monetary pressure place on Black people today who are turning out to be richer, as they then have to assist much less wealthy loved ones associates. The trigger of this is systemic racism and financial inequality, and it’s a important situation in the Black local community, it shares.
To assist deal with this concern, BLK is supplying out $250 reward playing cards to BLK buyers who have professional the Black tax.
Jogging among April 26 and May 3, BLK users can use for a gift card by publishing a “written tale highlighting your own ‘Black Tax experience’ – emphasizing the particular sacrifices you have manufactured to economically assistance your household associates and sharing how you would use the $250 present card if you are chosen as a winner”, the official regulations state.
The new initiative, created with each other with PR agency Arxna, was encouraged by BLK exploration which observed that 79% of Black singles are not familiar with the Black tax principle.
The exploration also uncovered that a single in a few Black singles above 40 fiscally guidance their fewer fortuitous family associates, with 46% of unemployed singles nevertheless possessing to also assistance loved ones users.
“At BLK, we are deeply dedicated to endorsing Black pleasure as a result of our promoting initiatives and campaigns. We acknowledge the financial stress faced by quite a few Black people, and we consider that it is our accountability to assistance and uplift the community”, reported BLK’s Head of Model and Internet marketing Jonathan Kirkland.
“This software is not just about providing monetary aid to those impacted by ‘Black tax,’ but also about raising awareness of this critical challenge that impacts so many”, he additional.
[ad_2]
Supply link
