GDI London 2023 Roundup: Making it Come about with happn

To spotlight the insights shared at our latest conference in London, World Relationship Insights is very pleased to share a roundup of some of the event’s displays.

In this short article, we summarise the presentation of Karima Ben Abdelmalek, President and CEO of happn.

Kicking off the GDI convention in London, Karima Ben Abdelmalek, President and CEO of happn, described why a person of the most nicely-recognized and nicely-made use of courting applications experienced picked to undergo a important manufacturer refresh. 

happn has been in the current market considering that 2014 and Abdelmalek stated that its thousands and thousands of people are really distinct currently to the ones it initial started out with. Refreshing their model gave them a probability to strengthen their manufacturer story and values within happn and convey a new generation of customers on board.

happn’s new model focuses on ‘finding your crush’ in the locations you like to go – reinforcing the one of a kind spot-dependent facet of Happn’s app and its core price of fostering reliable associations.

“When a single of your pals introduces you to their new lover, your initial dilemma to them is generally ‘where did you two meet’ and that’s the dilemma that underpins our app,” she spelled out. 

“happn is about obtaining people who like the similar activities and destinations that you like,” she claimed. “The probability is ‘your paths have previously crossed’ and so our new brand name appears to mirror all those paths and clearly show how we help you intersect like-minded persons and obtain your crush.”

Abdelmalek stated that happn was not just about me and you, it was also about the place and a collection of slick films and a refresh of the application itself were all supporting to supply that concept.  When it comes to acquiring your perfect match, happn is searching to make it come about.